Since an advertising boycott of Facebook Inc. was organized in mid-June, a veritable Who’s Who of major brands have either added their names to the #StopHateForProfit campaign or otherwise pulled their ads.
Facebook makes almost all of its revenue via advertising. Still, analysts are expecting the company to take a less-than-5% revenue hit due the boycott. The social-media giant has more than 8 million paying advertisers, Rohit Kulkarni, executive director at MKM Partners, noted this week in a note to clients.
Civil rights groups have called on large advertisers to pause their Facebook advertising for the month of July, to protest what they say is the company’s inability to properly rein in racist and violent content and misinformation.
Of the nearly 300 companies worldwide that have joined the ad boycott, some of the most prominent include:
Ben & Jerry’s Homemade Holdings Inc.
Beam Suntory Inc.
Blue Bottle Coffee Inc.
Blue Shield of California
Eddie Bauer LLC
Ford Motor Co.
Honda Motor Co.
Levi Strauss & Co.
Massachusetts Mutual Life Insurance Co.
The North Face
Recreational Equipment Inc.
Verizon Communications Inc.
Vertex Pharmaceuticals Inc.
* Pulled ads, but have not formally joined the campaign.