British company launches multi-layer immune support formula

29 June 2020 – The last three months has seen an unprecedented surge in demand for products which support immune health with sales of vitamins and supplements soaring 19.5% in a four-week period alone [1]. British all-natural nutraceutical brand, Works With Water, predicts this trend will not only intensify, but is here to stay, as Brits emerge from lockdown and start to resume ‘normal’ life outside their homes.

In response, the company, in partnership with leading ingredients specialists, Nutraceuticals Group Europe, has brought forward the release of a UK first nutritional supplement. PRAVIRAL immune support® contains a blend of seven rigorously-researched immune protection ingredients, which Works With Water has labelled the ‘Super Seven’.

PRAVIRAL immune support

PRAVIRAL immune support

Providing a powerful multi-layer immune effect, PRAVIRAL immune support’s Super Seven includes Yeast Beta Glucan (1,3 /1,6) – a natural immune support with almost 1,000 clinical studies suggesting this ingredient can both prime and support the immune system in multiple ways, including the body’s first line of defence against viral and bacterial infection; Colostrum – rich in macronutrients, proteins and antibodies which kick start immune function in newborns and can provide a much needed boost to immune health throughout life; Oligofructose – a prebiotic fibre which aids gut health; while Vitamins A (Retinol), D3, B9 (Folic Acid) and Zinc are proven to support the body’s response to infection.

No other product on the market combines optimum doses of the Super Seven in one formulation. The efficacy of each of the seven ingredients – naturally sourced using the highest grades available – is backed up by extensive scientific evidence.[1]

“The immune system is central to health and wellbeing as it affects every part of your body. The stronger your immune system, the better your body can combat bacterial, viral and fungal infections. Maintaining a healthy immune system has never been more important,” says Jules Birch, Works With Water Nutraceuticals founder and managing director.

“While a balanced diet rich in vitamins is essential, supplements have a role to play in helping to boost immune defences. Sometimes though, knowing what, and how much to take can be overwhelming, particularly at the moment when there is a lot of attention around this subject and ingredient quality and concentration varies significantly between products.

“Our formulation is developed with this in mind; it’s simply a sachet containing a delicate balance of seven superstar immune health ingredients mixed into a hot or cold drink once a day,” said Jules.

A 14-day pack of PRAVIRAL immune support® retails for £13.99 and is suitable for vegetarians and diabetics. Visit workswithwater.com for more information.

[1] The Grocer, 22 May 2020, Immunity to your door: healthcare and supplements category report 2020

Ends…

For further information, to arrange an interview with Jules Birch or to request product samples, please contact Jules personally:
E: jules@workswithwater.com
M: 07748344220

Seven super ingredients, and nothing else.

Colostrum

Rich in immune boosting macronutrients, lactoferrin and antibodies

1-3 / 1-6 Beta Glucan

Reduces inflammation and primes and supports the immune system

Oligofructose

Prebiotic fibre from chicory root, improves mineral absorption in the gut, aiding digestive health

Vitamin A

Involved in the development of the immune system and regulating cellular immune response

Zinc Bisglycinate

Activates cells to fight pathogens and helps break down proteins in bacteria and viruses to slow infection

Vitamin D

Critical in activating immune defences, Vitamin D deficiency affects many people

Folic Acid (vitamin B9)

Helps to maintain immune function with potential to improve immune health in the elderly

The global nutraceuticals market is estimated to reach $722+ billion (USD) in the next seven years.

Notes to editors:

About Works With Water Nutraceuticals Limited (workswithwater.com)
PRAVIRAL immune support® is developed, manufactured, marketed and sold by Works With Water Nutraceuticals Limited – a UK based business founded in 2006 by Jules Birch.

The company formulates with functional ingredients that have solid, human-trialed science to support specific health claims for skin health and immune support.

Works With Water has a development and market expansion partnership with global ingredients specialists Nutraceuticals Group Europe. This global expertise and presence enables the development of highly effective nutritional products that are approved for use throughout Europe, US and Asia.

About Nutraceuticals Group Europe Ltd (https://nutraceuticalsgroup.com/uk)
Nutraceutical Group Europe is the UK’s leading specialist in bringing active natural health ingredients to the UK market. Specialists within the technical, regulatory and quality aspects of new product development, they play a key role in helping its customers and partners develop new premium markets.

Clinical Research, Reviews and Studies Referenced In Product Development:

Ingredient

Link to paper

Colostrum

  1. Bovine colostrum as a biologic in clinical medicine: A review – Part II: Clinical studies
    International journal of clinical pharmacology and therapeutics · June 2008
    https://drive.google.com/open?id=1AuLvsy7wiwRgSyGRifYSQihywoRP21ut
  2. Clinical applications of bovine colostrum therapy: a systematic review
    Nutrition Reviews® Vol. 72(4):237–254
    https://drive.google.com/open?id=1kGcSZD8XblAQp8MqbI9DtbUxOhnQTiDt
  3. Bovine colostrum modulates immune activation cascades in human peripheral blood mononuclear cells in vitro
    The New Microbiologica: official journal of the Italian Society for Medical Virology (SIVIM) · April 2010
    https://drive.google.com/open?id=14apgZPOzMAH26O1MYfJiPu8vQDURcdcS
  4. Effect of Bovine Colostrum Supplementation on Respiratory Tract Mucosal Defenses in Swimmers
    International journal of sport nutrition and exercise metabolism · June 2010
    https://drive.google.com/open?id=1USV8iFw8Rf5PGm3qVb0MoJYpZN_2KVfd
  5. Effects of bovine colostrum supplementation on immune variables in highly trained cyclists
    J Appl Physiol 102: 1113–1122, 2007.
    https://drive.google.com/file/d/1NB0_CyM-C_7g8_lFaZb-XVaTbXTK2R40/view?usp=sharing
  6. Human colostrum oligosaccharides modulate major immunologic pathways of immature human intestine
    Nature: Volume 7, Number 6 – November 2014
    https://drive.google.com/open?id=1FQKToiU4ohrCm3wlMED9JwUMOEPqomiR
  7. IGF-I, IgA, and IgG responses to bovine colostrum supplementation during training
    J Appl Physiol 93: 732–739, 2002.
    https://drive.google.com/open?id=1LoLbx7cN8-zaPROXALGZaJaaiLkmpAtu
  8. Modulation of human humoral immune response through orally administered bovine colostrum
    FEMS Immunology and Medical Microbiology 31 (2001) 93-96
    https://drive.google.com/open?id=1oVm8drqdJHul3ajVENHHefcXbAyxdg5v
  9. The isolation and properties of the immune proteins of bovine milk and colostrum and their role in immunity: a review
    EMIL L. SMITH – University of Utah School of Medicine, Salt Lake City
    https://drive.google.com/open?id=1K39lEM-rsZyArGX2seDShOlBURTBBEK_

Beta Glucan

  1. Dietary modulation of immune function by β-glucans
    Physiology & Behavior 94 (2008) 276–284
    https://drive.google.com/open?id=1LYfB-nHanU4T7oScf6p7jc968GWIXMQf
  2. Anthrax-Protective Effects of Yeast Beta 1,3 Glucans
    Medscape General Medicine 5(1), 2003
    https://drive.google.com/open?id=1UBnnGmWBTcYorXEc_5Ufi4blT-ANhRsC
  3. Baker’s yeast b-glucan supplementation increases monocytes and cytokines post-exercise: implications for infection risk?
    British Journal of Nutrition (2013), 109, 478–486
    https://drive.google.com/open?id=1-5F_AU2cvkt2GcfJnShioVHO-hNaWAsA
  4. Baker’s Yeast Beta-Glucan Supplement Reduces Upper Respiratory Symptoms and Improves Mood State in Stressed Women
    Journal of the American College of Nutrition, 31:4, 295-300
    https://drive.google.com/open?id=1NQhl9Ufqdb7vHW74WtjenHunzWelQo2P
  5. Clinical trials of yeast-derived β-(1,3) glucan in children: effects on innate immunity
    doi: 10.3978/j.issn.2305-5839.2014.02.01 – Feb 08
    https://drive.google.com/open?id=1y8oR4wdbpbjewb9HYtBfvJidVaycuAJF
  6. Immune modulation by non-digestible and nonabsorbable beta-1,3/1,6-glucan
    Microbial Ecology in Health and Disease, 26:1, 27824 – May 2015
    https://drive.google.com/open?id=1abhq5CMZxkryezc3rLx2Yh23HuBKdV-5
  7. Immune-modulatory effects of Yeast Beta-1,3 / 1,6 D-glucan
    Stier et al. Nutrition Journal 2014, 13:38
    https://drive.google.com/open?id=1fVK3-RVVspQosnjMA_hGtttgNBumsdSl
  8. A Double-Blind, Randomized, Placebo-Controlled Nutritional Study Using an Insoluble Yeast Beta-Glucan to Improve the Immune Defense System
    Food and Nutrition Sciences, 2012
    https://drive.google.com/open?id=1-6opNuAv0Djomd8hQt2VChNe0r7by7XH
  9. Purification of Soluble Beta-Glucan with Immune-enhancing Activity from the Cell Wall of Yeast
    Biosci. Biotechnol. Biochem., 65 (4) – November 2000
    https://drive.google.com/open?id=1mgnHsjL58ZZFrvYGcB1p0ViHaGc_zVJo

Oligofructose

  1. Innate and adaptive immune effects of chicory root dietary fibers
    University of Groningen – 2015
    https://drive.google.com/open?id=1QgeJKviw_Z7wW8KeUHhqR7LFqapPFROV
  2. Interactions between Dietary Chicory, Gut Microbiota and Immune Responses
    Swedish University of Agricultural Sciences Uppsala – 2013
    https://drive.google.com/open?id=1uByE78_kI6VcDl13LXbTOMqIj3syhBAU
  3. Inulin and Oligofructose in Chronic Inflammatory Bowel Disease
    J. Nutr. 137: 2572S–2575S, 2007
    https://drive.google.com/open?id=1PRdBNLBc9zPtz4bEHc71aoVzMi6dJYvT
  4. Inulin, oligofructose and immunomodulation
    British Journal of Nutrition (2005), 93, Suppl. 1, S49–S55
    https://drive.google.com/open?id=1pFZnTaJXxVU44PPCWNhUawyH4QwW7Wjn
  5. Inulin, Oligofructose and Intestinal Function
    J. Nutr. 129: 1431S–1433S, 1999
    https://drive.google.com/open?id=1h1Z84UDete5XkairdCDFzJLQXD-t4oC9
  6. Pediatric Applications of Inulin and Oligofructose
    J. Nutr. 137: 2585S–2589S, 2007
    https://drive.google.com/open?id=1QtBFCvx7b0_5Lq4Gg361n–SzQtZLOz3
  7. Prebiotic Inulin Enriched with Oligofructose in Combination with the Probiotics Lactobacillus rhamnosus and Bifidobacterium lactis Modulates Intestinal Immune Functions in Rats
    American Society for Nutritional Sciences. 2003
    https://drive.google.com/open?id=1Oq8x7404elBnUd18cvzDJeqRPm29mAye
  8. Prebiotic dietary fibres and the immune system
    Agro Food Industry Hi Tech · May 2008
    https://drive.google.com/open?id=1OZsaSI8MCehMSeimyG8gUObFRA0ki9Qt
  9. Significance of Inulin Fructans in the Human Diet
    Comprehensive Reviews in Food Science and Food Safety – Vol 14, 2015
    https://drive.google.com/open?id=1pSDlKJLZOVpNGSwyvkI62FwMQUo2Q0nn
  10. The bifidogenic effect of inulin and oligofructose and its consequences for gut health
    European Journal of Clinical Nutrition (2009) 63, 1277–1289
    https://drive.google.com/open?id=1LSjpTlmpmEt88apvaOJp2txpLcYD6ykj

Vitamin A
(Retinol)

  1. Potentiation of Mitogen-induced Human T-Lymphocyte Activation by Retinolic Acid
    CANCER RESEARCH 45, 4128-4131, September 1985]
    https://drive.google.com/open?id=1lIdePRb9gIXu7ChxF1zLzCam2LzAfCYl
  2. The Role of Vitamin A and Related Retinoids in Immune Function
    Nutrition Reviews, Vol. 56, No. 1
    https://drive.google.com/open?id=1xVhDeMH8VIu1IHOHIKAhM3eUSCvED4of
  3. Vitamin A Levels and Immunity in Humans
    Clinical And Diagnostic Laboratory Immunology, May 2002
    https://drive.google.com/open?id=10_bLfyK8vduzFRSZFZFklohacdju10tP

Zinc Bisglycinate

  1. Immune-Enhancing Role of Vitamin C and Zinc and Effect on Clinical Conditions
    Ann Nutr Metab 2006;50:85–94
    https://drive.google.com/open?id=1yD2UQPDAf9Ppm3vzyqkoJEsy6g6vbClJ
  2. Zinc: dietary intake and impact of supplementation on immune function in elderly
    AGE (2013) 35:839–860
    https://drive.google.com/open?id=14LF1cIcpet6qlctk3ERJspFsAf7LN1j1
  3. Zinc in Human Health: Effect of Zinc on Immune Cells
    Wayne State University School of Medicine, 2008
    https://drive.google.com/open?id=1Wv3U7ho1dQwIUJ-OlxncRfoJWznudhbu

Vitamin D

  1. The vitamin D–antimicrobial peptide pathway and its role in protection against infection
    Future Microbiol. 2009 November ; 4: 1151.
    https://drive.google.com/open?id=1aivuy4qxDKpxz1QOgd29_rGc2rVNjLjz
  2. Vitamin D and inflammatory diseases
    Journal of Inflammation Research – May 2014
    https://drive.google.com/open?id=1_jfTMyLfJ3OnzG6zRtiXubSBAKZh5cKT
  3. Vitamin D and Influenza
    Adv. Nutr. 3: 517–525, 2012
    https://drive.google.com/open?id=1y9hHyEvcKhrhpSe9A8JfeNkfHHUspR4w
  4. Vitamin D and molecular actions on the immune system: modulation of innate and autoimmunity
    J Mol Med (Berl). 2010 May ; 88(5): 441–450
    https://drive.google.com/open?id=1GnsN0Xink5K6M3gCKBhetg81J8fKfxTV
  5. Vitamin D and mucosal immune function
    Curr Opin Gastroenterol. 2010 November
    https://drive.google.com/open?id=114beO_hxq09xYKPKDGduSiJQUmaNz_sF
  6. Vitamin D and the antiviral state
    J Clin Virol. 2011 March
    https://drive.google.com/open?id=18kOqNVQ3bpk2_DvSZqVb2lfUAduoLs0n
  7. Vitamin D and the Immune System
    J Investig Med. 2011 August
    https://drive.google.com/open?id=1SwuULpgKBFV8CUUcka_-XIcWMihLHb5C
  8. The role of vitamin D3 & vitamin B9 (Folic acid) in immune system
    International Journal of Epidemiologic Research, 2016; 3(1): 69-85
    https://drive.google.com/open?id=1ncNoy4L5dnQ_92nKYPLEO7cU_aEPVvM9

Vitamin B9
(Folic Acid)

  1. Folic Acid Supplementation and Pregnancy: More Than Just Neural Tube Defect Prevention
    Rev Obstet Gynecol. 2011
    https://drive.google.com/open?id=1Quzjd2zOwy8Cte674cx5i8FeRNAgL2sj
  2. Nutritional components regulate the gut immune system and its association with intestinal immune disease development
    Journal of Gastroenterology and Hepatology 2013
    https://drive.google.com/open?id=1C-adixd2_oPX5AjMEDREV0dHOmU2Yd93
  3. Selected vitamins and trace elements support immune function by strengthening epithelial barriers and cellular and humoral immune responses
    British Journal of Nutrition (2007), 98, Suppl. 1, S29–S35
    https://drive.google.com/open?id=17FD5I3WLB6F3GmG1-VXRtDpKtTonTRGg
  4. The effects of vitamin B on the immune/cytokine network and their involvement in depression
    Maturitas 96 (2017) 58–71
    https://drive.google.com/open?id=195n8CTuIyuYzXPye_4kxnOcCF_lYkqB7
  5. The role of vitamin D3 & vitamin B9 (Folic acid) in immune system
    International Journal of Epidemiologic Research, 2016; 3(1): 69-85
    https://drive.google.com/open?id=1ncNoy4L5dnQ_92nKYPLEO7cU_aEPVvM9
  6. Vitamin-mediated regulation of intestinal immunity
    Frontiers in Immunology, July 2013
    https://drive.google.com/open?id=1fmoswWeYPLwKu_wHPYjsBVSTiBa_4C7u

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